/* Let's Rank - Evergreen design */
:root{
  --ink:#12362B; --ink2:#3C5B50; --green:#1F5F4A; --green2:#2B7058; --mint:#8FD3A8; --mint-soft:#DDE9DD;
  --sand:#F3EEE3; --white:#fff; --line:#D8D2C2; --err:#B3261E;
  --head:'Fraunces',Georgia,serif; --body:'DM Sans',system-ui,-apple-system,Segoe UI,Roboto,sans-serif;
  --r:20px; --wrap:1200px;
}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{margin:0;font-family:var(--body);font-size:17px;line-height:1.65;color:var(--ink);background:var(--sand);-webkit-font-smoothing:antialiased}
img,svg{max-width:100%}
a{color:var(--green);text-decoration-thickness:1px;text-underline-offset:3px}
a:hover{color:var(--ink)}
h1,h2,h3,h4{font-family:var(--head);font-weight:600;line-height:1.1;letter-spacing:-.015em;margin:0 0 .5em}
h1{font-size:clamp(2.4rem,5.6vw,4.5rem);letter-spacing:-.025em;line-height:1.02}
h2{font-size:clamp(1.9rem,3.6vw,3rem)}
h3{font-size:1.4rem}
p{margin:0 0 1em}
ul{padding-left:1.2em}
.wrap{max-width:var(--wrap);margin:0 auto;padding:0 24px}
.skip{position:absolute;left:-999px;top:8px;background:var(--ink);color:#fff;padding:10px 16px;border-radius:8px;z-index:100}
.skip:focus{left:8px}
:focus-visible{outline:3px solid var(--green);outline-offset:3px;border-radius:4px}
.site-footer :focus-visible,.cta-band :focus-visible{outline-color:var(--mint)}

/* Buttons */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:8px;font:700 1rem/1 var(--body);padding:16px 28px;border-radius:999px;border:2px solid transparent;text-decoration:none;cursor:pointer;min-height:48px;transition:transform .15s,background .15s,color .15s}
.btn:hover{transform:translateY(-2px)}
.btn-primary{background:var(--green);color:#fff}
.btn-primary:hover{background:var(--ink);color:#fff}
.btn-outline{border-color:var(--ink);color:var(--ink);background:transparent}
.btn-outline:hover{background:var(--ink);color:#fff}
.btn-mint{background:var(--mint);color:var(--ink)}
.btn-mint:hover{background:#fff;color:var(--ink)}
.btn-sm{padding:12px 22px;font-size:.95rem;min-height:44px}

/* Header */
.site-header{position:sticky;top:0;z-index:50;background:rgba(243,238,227,.94);backdrop-filter:blur(8px);border-bottom:1px solid var(--line)}
.bar{max-width:var(--wrap);margin:0 auto;padding:14px 24px;display:flex;align-items:center;justify-content:space-between;gap:16px}
.logo{display:inline-flex;align-items:center;gap:10px;text-decoration:none;color:var(--ink);font:600 1.6rem/1 var(--head)}
.logo:hover{color:var(--ink)}
.menu-toggle{display:none;background:none;border:0;padding:10px;min-width:44px;min-height:44px;color:var(--ink);cursor:pointer}
.menu-toggle svg{width:26px;height:26px}
.nav{display:flex;align-items:center;gap:24px}
.nav-list{display:flex;align-items:center;gap:6px;list-style:none;margin:0;padding:0}
.nav-link,.menu-btn{font:500 1rem/1 var(--body);color:var(--ink);text-decoration:none;padding:12px 14px;border-radius:999px;background:none;border:0;cursor:pointer;display:inline-flex;align-items:center;gap:6px;min-height:44px}
.nav-link:hover,.menu-btn:hover,.nav-link[aria-current=page]{background:var(--mint-soft);color:var(--ink)}
.menu-btn svg{width:14px;height:14px}
.has-sub{position:relative}
.submenu{display:none;position:absolute;top:100%;left:0;min-width:340px;margin:6px 0 0;padding:10px;list-style:none;background:#fff;border:1px solid var(--line);border-radius:18px;box-shadow:0 18px 40px rgba(18,54,43,.14)}
.submenu.is-open{display:block}
.submenu a{display:block;padding:10px 14px;border-radius:12px;text-decoration:none;color:var(--ink);font-weight:700;line-height:1.3}
.submenu a:hover{background:var(--sand)}
.submenu small{display:block;font-weight:400;color:var(--ink2);font-size:.85rem}

/* Hero */
.hero{padding:72px 0 96px}
.hero-grid{display:grid;grid-template-columns:1.1fr .9fr;gap:56px;align-items:center}
.eyebrow{display:inline-block;background:var(--mint-soft);color:var(--green);font-weight:700;font-size:.8rem;letter-spacing:.09em;text-transform:uppercase;padding:8px 14px;border-radius:999px;margin-bottom:22px}
.hero .lead{font-size:1.2rem;color:var(--ink2);max-width:34em;margin:22px 0 32px}
.hero-actions{display:flex;flex-wrap:wrap;gap:14px}
.hero-card{position:relative}
.serp{background:var(--green);border-radius:28px;padding:28px;color:#fff}
.serp-top{display:flex;justify-content:space-between;font-size:.85rem;opacity:.85;margin-bottom:18px}
.serp-row{border-radius:16px;padding:16px 20px;display:flex;gap:16px;align-items:center;margin-top:12px;background:var(--green2)}
.serp-row .n{font:600 2rem/1 var(--head);width:40px;flex:none}
.serp-row .bar1,.serp-row .bar2{display:block;height:10px;border-radius:6px;background:#7FB09C}
.serp-row .bar2{height:8px;background:#4F8A74;margin-top:8px}
.serp-row.top{background:#fff;color:var(--ink);border:3px solid var(--mint);margin-top:0}
.serp-row.top .n{font-size:2.6rem;color:var(--green)}
.serp-row.top b{display:block}
.serp-row.top span{font-size:.85rem;color:var(--ink2)}
.tag{position:absolute;right:-8px;bottom:-22px;background:var(--mint);color:var(--ink);font-weight:700;padding:14px 20px;border-radius:16px;transform:rotate(-3deg);box-shadow:0 8px 20px rgba(18,54,43,.15)}

/* Sections */
section{padding:88px 0}
.sec-white{background:#fff}
.sec-head{display:flex;flex-wrap:wrap;gap:20px;justify-content:space-between;align-items:end;margin-bottom:40px}
.sec-head h2{margin:0;max-width:16em}
.sec-head p{margin:0;max-width:30em;color:var(--ink2)}
.link-arrow{font-weight:700;color:var(--green);text-decoration:none;border-bottom:2px solid var(--mint);padding-bottom:3px}
.grid{display:grid;gap:20px}
.g3{grid-template-columns:repeat(3,1fr)}
.g2{grid-template-columns:repeat(2,1fr)}
.card{display:block;background:var(--sand);border-radius:var(--r);padding:28px;color:var(--ink);text-decoration:none;transition:transform .15s,box-shadow .15s}
a.card:hover{transform:translateY(-4px);box-shadow:0 14px 30px rgba(18,54,43,.12);color:var(--ink)}
.sec-sand .card{background:#fff}
.card .num{font:600 .95rem var(--head);color:var(--green)}
.card h3{margin:10px 0 8px}
.card p{margin:0;color:var(--ink2);font-size:.98rem}
.card .more{display:inline-block;margin-top:14px;font-weight:700;color:var(--green)}
.steps{display:grid;grid-template-columns:repeat(3,1fr);gap:32px}
.step{border-top:3px solid var(--green);padding-top:20px}
.step .big{font:600 3.4rem/1 var(--head);color:var(--green2)}
.step h3{margin:12px 0 8px;font-size:1.6rem}
.step p{color:var(--ink2)}
.why{display:grid;grid-template-columns:repeat(2,1fr);gap:20px}
.why div{background:#fff;border-radius:var(--r);padding:26px 28px}
.why h3{font-size:1.3rem;margin-bottom:6px}
.why p{margin:0;color:var(--ink2)}
.ticks{list-style:none;padding:0;margin:0 0 1em}
.ticks li{position:relative;padding-left:32px;margin-bottom:12px}
.ticks li:before{content:"";position:absolute;left:0;top:.35em;width:20px;height:20px;border-radius:50%;background:var(--mint) url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 20 20'%3E%3Cpath d='M5.5 10.5l3 3 6-6.5' fill='none' stroke='%2312362B' stroke-width='2.2' stroke-linecap='round' stroke-linejoin='round'/%3E%3C/svg%3E") center/100% no-repeat}

/* FAQ */
.faq details{background:#fff;border-radius:16px;margin-bottom:12px;padding:0 24px}
.sec-white .faq details{background:var(--sand)}
.faq summary{cursor:pointer;font:600 1.2rem/1.3 var(--head);padding:20px 0;list-style:none;display:flex;justify-content:space-between;gap:16px;align-items:center;min-height:44px}
.faq summary::-webkit-details-marker{display:none}
.faq summary:after{content:"+";font:400 1.8rem/1 var(--body);color:var(--green)}
.faq details[open] summary:after{content:"\2212"}
.faq details p{color:var(--ink2);padding-bottom:20px;margin:0}

/* CTA band */
.cta-wrap{padding:0 0 88px}
.cta-band{background:var(--green);color:#fff;border-radius:32px;padding:64px;display:flex;flex-wrap:wrap;gap:32px;align-items:center;justify-content:space-between}
.cta-band h2{color:#fff;margin-bottom:12px}
.cta-band p{color:#D5E6DD;margin:0;max-width:30em;font-size:1.1rem}
.cta-side{display:flex;flex-direction:column;gap:10px;align-items:flex-start}
.cta-side a:not(.btn){color:#fff}

/* Page hero */
.page-hero{padding:56px 0 64px;background:#fff;border-bottom:1px solid var(--line)}
.page-hero h1{font-size:clamp(2.2rem,4.8vw,3.8rem);max-width:16em}
.page-hero .lead{font-size:1.2rem;color:var(--ink2);max-width:40em;margin:0}
.crumbs{list-style:none;display:flex;flex-wrap:wrap;gap:8px;padding:0;margin:0 0 20px;font-size:.9rem;color:var(--ink2)}
.crumbs li+li:before{content:"/";margin-right:8px;color:var(--line)}
.crumbs a{color:var(--ink2)}
.accent{color:var(--green2);font-style:italic}

/* Content layout */
.two{display:grid;grid-template-columns:1.6fr 1fr;gap:56px;align-items:start}
.prose h2{font-size:clamp(1.6rem,2.8vw,2.1rem);margin-top:1.6em}
.prose h2:first-child{margin-top:0}
.prose h3{margin-top:1.4em}
.prose p,.prose li{color:#2B473D}
.aside{position:sticky;top:96px;background:var(--green);color:#fff;border-radius:var(--r);padding:28px}
.aside h3{color:#fff}
.aside p{color:#D5E6DD;font-size:.98rem}
.aside .btn{width:100%}
.aside ul{list-style:none;padding:0;margin:18px 0 0}
.aside li{margin-bottom:8px}
.aside a:not(.btn){color:#fff}
.aside-list a{display:block;padding:8px 0;border-bottom:1px solid rgba(255,255,255,.2);color:#fff;text-decoration:none}

/* Blog */
.chips{display:flex;flex-wrap:wrap;gap:10px;margin-bottom:32px}
.chip{font:700 .95rem var(--body);padding:10px 18px;border-radius:999px;border:2px solid var(--ink);background:transparent;color:var(--ink);cursor:pointer;min-height:44px}
.chip[aria-pressed=true]{background:var(--ink);color:#fff}
.post-card{display:flex;flex-direction:column;background:#fff;border-radius:var(--r);padding:28px;text-decoration:none;color:var(--ink);transition:transform .15s,box-shadow .15s}
.post-card:hover{transform:translateY(-4px);box-shadow:0 14px 30px rgba(18,54,43,.12);color:var(--ink)}
.post-card[hidden]{display:none}
.post-meta{font-size:.85rem;color:var(--ink2);margin-bottom:10px;display:flex;gap:10px;flex-wrap:wrap}
.pill{background:var(--mint-soft);color:var(--green);font-weight:700;padding:3px 10px;border-radius:999px}
.post-card h3{margin-bottom:10px}
.post-card p{color:var(--ink2);margin:0 0 14px;font-size:.98rem}
.post-card .more{margin-top:auto;font-weight:700;color:var(--green)}
.article{max-width:740px;margin:0 auto}
.article h2{font-size:clamp(1.5rem,2.6vw,2rem);margin-top:1.8em}
.article p,.article li{font-size:1.08rem;color:#2B473D}
.article .byline{color:var(--ink2);font-size:.95rem;margin-bottom:2em}
.callout{background:var(--mint-soft);border-radius:var(--r);padding:22px 26px;margin:1.6em 0}
.callout p{margin:0}

/* Forms */
.form-card{background:#fff;border-radius:28px;padding:36px;box-shadow:0 18px 40px rgba(18,54,43,.08)}
.form-grid{display:grid;grid-template-columns:1fr 1fr;gap:20px}
.field.full,fieldset.full{grid-column:1/-1}
.field label,fieldset legend{display:block;font-weight:700;margin-bottom:6px;font-size:.98rem;padding:0}
fieldset{border:0;padding:0;margin:0;min-width:0}
.hint{font-weight:400;color:var(--ink2);font-size:.9rem}
.input,.select,.textarea{width:100%;font:inherit;color:var(--ink);background:var(--sand);border:2px solid transparent;border-radius:14px;padding:14px 16px;min-height:50px}
.textarea{min-height:140px;resize:vertical}
.input:focus,.select:focus,.textarea:focus{outline:none;border-color:var(--green);background:#fff}
.has-error .input,.has-error .select,.has-error .textarea{border-color:var(--err)}
.err{color:var(--err);font-size:.9rem;min-height:0;margin-top:4px}
.checks-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:8px 20px;margin-top:10px}
.check{display:flex;gap:10px;align-items:flex-start;font-weight:400!important;cursor:pointer;min-height:36px}
.check input{width:20px;height:20px;margin-top:3px;accent-color:var(--green);flex:none}
.hp{position:absolute;left:-9999px;height:0;overflow:hidden}
.form-status{display:none;margin-top:20px;padding:16px 20px;border-radius:14px}
.form-status.show{display:block}
.form-status.ok{background:var(--mint-soft);color:var(--ink)}
.form-status.bad{background:#FBE9E7;color:#7A1A12}
.form-status small{display:block;margin-top:6px;opacity:.8}
.contact-cards{display:grid;gap:14px;margin-bottom:24px}
.contact-cards a{display:block;background:#fff;border-radius:16px;padding:18px 22px;text-decoration:none;color:var(--ink);font-weight:700}
.contact-cards a small{display:block;font-weight:400;color:var(--ink2)}

/* Footer */
.site-footer{background:var(--ink);color:#C9DBD2;padding:64px 0 28px}
.site-footer a{color:#fff;text-decoration:none}
.site-footer a:hover{color:var(--mint)}
.site-footer .logo{color:#fff}
.foot-grid{display:grid;grid-template-columns:1.4fr 1fr 1fr 1.2fr;gap:40px}
.site-footer h4{font:700 .85rem var(--body);letter-spacing:.09em;text-transform:uppercase;color:var(--mint);margin-bottom:14px}
.site-footer ul{list-style:none;padding:0;margin:0}
.site-footer li{margin-bottom:8px}
.foot-note{margin-top:16px;max-width:22em}
.foot-bottom{display:flex;flex-wrap:wrap;gap:12px;justify-content:space-between;border-top:1px solid rgba(255,255,255,.15);margin-top:48px;padding-top:24px;font-size:.9rem}

@media (max-width:1000px){
  .menu-toggle{display:block}
  .nav{display:none;position:absolute;left:0;right:0;top:100%;background:#fff;flex-direction:column;align-items:stretch;padding:16px 24px 24px;border-bottom:1px solid var(--line);gap:12px;max-height:calc(100vh - 70px);overflow:auto}
  .nav.is-open{display:flex}
  .nav-list{flex-direction:column;align-items:stretch}
  .nav-link,.menu-btn{width:100%;justify-content:space-between}
  .submenu{position:static;box-shadow:none;border:0;min-width:0;padding:0 0 0 12px;margin:0}
  .hero-grid,.two{grid-template-columns:1fr}
  .aside{position:static}
  .g3{grid-template-columns:repeat(2,1fr)}
  .foot-grid{grid-template-columns:1fr 1fr}
}
@media (max-width:640px){
  body{font-size:16px}
  section{padding:64px 0}
  .hero{padding:48px 0 72px}
  .g3,.g2,.steps,.why,.form-grid,.checks-grid,.foot-grid{grid-template-columns:1fr}
  .cta-band{padding:40px 28px;border-radius:24px}
  .form-card{padding:24px 20px}
  .tag{right:0}
  .btn{width:100%}
  .hero-actions .btn,.cta-side .btn{width:100%}
}
@media (prefers-reduced-motion:reduce){*{transition:none!important;scroll-behavior:auto!important}}

/* overflow safety */
.hero-grid>*,.two>*{min-width:0}
.hero-grid,.two{grid-template-columns:minmax(0,1.1fr) minmax(0,.9fr)}
.two{grid-template-columns:minmax(0,1.6fr) minmax(0,1fr)}
body{overflow-x:clip}
@media (max-width:1000px){.hero-grid,.two{grid-template-columns:minmax(0,1fr)!important}}
@media (max-width:640px){.hero-card{padding-bottom:24px}.tag{right:8px}}
.contact-two{grid-template-columns:minmax(0,1fr) minmax(0,1.5fr)!important}
@media (max-width:1000px){.contact-two{grid-template-columns:minmax(0,1fr)!important}}